Effectiveness of LinkedIn Direct Ads

Another little advertising experiment this week – LinkedIn Direct Ads.

It seems like the perfect advertising solution: the ability to highly target users in certain business sectors, in companies of a particular size, in specified geographical areas.

We have had LinkedIn’s Direct Ads running for a couple of days now so it’s a little too early for results but we are beginning to get some clickthroughs. At the moment the clicks that LinkedIn say we are getting don’t match up with our web analytics software but we’ll give Direct Ads the benefit of the doubt for a little while longer.

I’ll provide an update in a couple of weeks letting you know how we get on.

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Xenfin Capital goes live

Forex traders Xenfin Capital have gone live on our Copia CMS website platform with a new website to provide information on their FX Currency Fund and forex market making activities.

Headed by Duncan MacInnes from their London office, Xenfin Capital’s funds are completely systematic and rely heavily on their bespoke software for managing trading and risk.

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James Hambro website launches

Latest on our list of website launches is a site for J O Hambro Capital Management’s new wealth management arm, James Hambro & Partners. The James Hambro website was designed by our partner company Complete Design and features live financial news and market performance feeds.

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Symbiosis launched by Ideal Websites

Symbiosis UK, based on London’s Regent Street have launched their new website, built by Ideal Websites.

Symbiosis is a creative communications agency specialising in broadcast services, PR & promotions and events & exhibitions.

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JOHCM Private Equity gets a new website

The latest addition to our portfolio of financial and investment websites, JOHCM Private Equity went live today replacing their old web presence with a much more up to date website. Based in Piccadilly in London, JOHCM Private Equity has an impressive portfolio of investments. Check them out on their website.

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