Forex traders Xenfin Capital have gone live on our Copia CMS website platform with a new website to provide information on their FX Currency Fund and forex market making activities.
Headed by Duncan MacInnes from their London office, Xenfin Capital’s funds are completely systematic and rely heavily on their bespoke software for managing trading and risk.
Effectiveness of LinkedIn Direct Ads
Another little advertising experiment this week – LinkedIn Direct Ads.
It seems like the perfect advertising solution: the ability to highly target users in certain business sectors, in companies of a particular size, in specified geographical areas.
We have had LinkedIn’s Direct Ads running for a couple of days now so it’s a little too early for results but we are beginning to get some clickthroughs. At the moment the clicks that LinkedIn say we are getting don’t match up with our web analytics software but we’ll give Direct Ads the benefit of the doubt for a little while longer.
I’ll provide an update in a couple of weeks letting you know how we get on.