Search engine optimisation (SEO)

The secret to successful seo is in the design process. Search engines are now intelligent enough to punish websites that employ tricks in an attempt to boost their search engine ranking. By creating websites with clean code using current internationally-recognised standards your site is fully optimised for a search engine to crawl.

There are a number of other authorised and legitimate methods of improving your chances in the rankings that we include with any project. These include meta tags, a site map and content optimisation.

Analytics software is also installed on your site, providing valuable usage data and allowing you to track visitors and monitor which parts of your site are of most interest to users.

SEO Basics

Good search engine rankings are decided from the content of your site (20%) and the quality of the links to your site (80%). In order of importance the basics of search engine optimisation include:

  • Good inbound links
  • Keywords in your content
  • Title tags for the browser heading
  • An up-to-date XML sitemap
  • Image alt tags
  • Meta descriptions
  • Meta keywords
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